A new bar for safety
Safety isn’t just part of what we do. It’s why we’re here.

Safety isn’t just part of what we do. It’s why we’re here.
The shift to autonomous vehicles is a once-in-a-century opportunity to make our roads safer. That’s why we started from scratch.
40,000 people die on U.S. roads every year. That number has barely dropped in decades, despite the hundreds of safety features in every new car.
It’s not enough just to be as safe as cars. We must be much, much safer—both for our riders and other road users.
That’s why we built Zoox from the ground up, instead of just adapting a car. So we could put safety at the heart of every single design decision.
Share“For 100 years road safety has been reactive. We are in a moment where we need to transition to a proactive safety culture.”
Dr. Mark Rosekind, Zoox Chief Safety Innovation Officer
Zoox represents a fundamental shift: from reactive to proactive safety. We call our strategy ‘Prevent and Protect’.
We’re using technology to prevent every crash we can—including the 94% that are caused by human error.
We’re also protecting riders with innovative safety features, like an airbag that cushions your head, neck, and chest in a totally new way.
Every part of Zoox is designed to keep you safe—whether you’re riding with us or not.
There’s so much to unpack when it comes to safety at Zoox. Join Dr. Mark Rosekind, Chief Safety Innovation Officer at Zoox, as he discusses our approach and the shift towards a proactive culture of safety.